Fee Free Ordering vs Seamless
Seamless is a US food-ordering marketplace, especially well known in New York City, that operates as a GrubHub brand. For a restaurant it behaves like GrubHub: list inside the app and pay a per-order commission on the orders it brings you.If you're comparing the two, here's how Fee Free Ordering stacks up.
No credit card · No commission on direct orders · Cancel anytime
Free core platform. Optional add-ons (Online Payments $29.99/mo, Hosted Website $19.99/mo) only when you need them. Marketplace at $3 max/order or $199.99/mo unlimited.
There is typically no standalone monthly fee, but every order the app sends you carries the percentage cut, which is felt most by busy New York spots with lots of repeat diners.
Why restaurants switch
The specific reasons owners moving from Seamless pick Fee Free Ordering.
Keep the whole ticket on direct orders
When a diner orders from your own Fee Free page you keep the full amount — there's no marketplace percentage skimmed off the top, and your first 100 orders each month are free. On a high-volume NYC menu that difference adds up fast.
Own the regular instead of renting them
Seamless customers belong to the marketplace. With Fee Free, every order builds your own customer list with contact details and order history, so GrowthNet can market repeat business directly with Autopilot emails, SMS and coupons rather than you paying to reach the same person again.
Layer Fee Free on top — don't rip Seamless out
Plenty of New York spots keep Seamless for the foot traffic it brings and add a Fee Free page for regulars. A QR code on the receipt nudges repeat orders to the 0% channel without you giving up the listing.
A branded page that is unmistakably yours
Your Fee Free ordering page carries your own name, colors and logo across pickup, delivery, dine-in and catering, in any of 38 languages. On Seamless the order feels like a Seamless order; on Fee Free it feels like your restaurant.
Side-by-side comparison
Every meaningful difference, laid out plainly.
| Feature | Fee Free Ordering | Seamless |
|---|---|---|
| Commission on direct orders | 0% (full ticket is yours) | N/A — Seamless is itself the order channel |
| Free monthly orders | First 100 orders every month free | Per-order commission applies (typically, as of 2026) |
| Customer relationship | Yours — full CRM + order history | Typically held by Seamless / GrubHub |
| Repeat-order marketing | Built-in GrowthNet (Autopilot email + SMS, coupons) | Marketplace promo tools only |
| Branded ordering page | Your name, colors and logo; 38 languages | A listing inside the Seamless app |
| Pricing model | Free core + optional à-la-carte add-ons | Tiered per-order commission (per published pricing) |
Facts checked against Seamless's public pricing as of June 2026. We update this page when their pricing changes — flag anything stale at support@feefreeordering.com.
Frequently asked questions
What's the difference between Seamless and GrubHub for restaurants?
For a restaurant they are effectively the same system — Seamless is a GrubHub brand and, as of 2026, shares its tiered commission model. If you want to reduce that cut on repeat customers, a 0%-commission direct channel like Fee Free Ordering is the lever.
Is there a Seamless alternative that doesn't take a percentage?
Yes. Fee Free Ordering charges 0% on direct orders through your own branded page, and your first 100 orders every month are free, so you keep the full menu price instead of a per-order percentage.
Can I use Fee Free Ordering alongside my Seamless listing?
Yes — they coexist. Keep Seamless for reaching new diners and run a Fee Free page for regulars who reorder direct at zero commission. Many owners watch their direct-order share rise once they put a QR code on receipts.
Will moving some orders to Fee Free hurt my Seamless presence?
Orders placed on your own Fee Free page are entirely separate from Seamless and don't touch your listing there. You simply move repeat business to a 0%-commission channel while Seamless keeps doing its discovery job.
Ready to switch from Seamless?
5 minutes to set up. No credit card. No commission on direct orders. Email us if you'd like help moving your menu over — we're a small team and we'll do it for you.